RX: Sales

Rx Sales is designed to solve the cognitive dilemma with medical representatives, which is the balance between sales targets and their original mission as prescription generators.



By the End of Rx: Sales, The trainee will develop the following areas:
• Territory management skills.
• Planning skills.
• Translating the sales target units into target prescriptions.
• Ability to calculate the impact of each call on sales.
• Utilization of his budgeted promotional tools.
• Interpretation of IMS figures.



  • Where are we now?
  • Sales, competitors, doctors, pharmacies, tools
  • IMS Data
  • Where are we going?
  • Tasc objectives
  • Rx target breakdown/ doctor
  • Boxes target breakdown/ pharmacy
  • How to get there?
  • Action steps
  • IMS & Pre-call objectives
  • Orders planning/ pharmacies
  • How to make sure we are getting there?
  • Having arrived, what we should do next?


Who Should Attend?

Every salespersons who have limited number of customers, pays regular visits to the same customer, and need to finish a deal in 10 minutes, Medical Representatives, and product specialists.



As an optional choice, The Participant might receive international professional certificate issued by IPM – Institute of Professional Managers.

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