IBDL Pharmaceutical Sales & Marketing

Understanding the practice of Pharmaceutical Sales and Marketing from both theoretical and applied perspective. Pharmaceutical Sales and Marketing management as practiced by the product manager forms the basic perspective of the course. Special emphasis is placed on strategic marketing planning and the writing of the marketing and sales plan.

Objective:

IBDL Pharmaceutical Sales and Marketing certificate offers a special educational opportunity that prepares
candidates, with medical background, for a career in the field of pharmaceutical sales and marketing.
It lays down the foundation of all relevant knowledge in the field of pharmaceutical sales and marketing. The
course serves to blend the theoretical principles of sales and marketing with practical issues and challenges
facing the pharmaceutical industry. It will bridge knowledge gaps, and help understand the dynamics of the
industry and its business drivers, with valuable insights into pricing, promotion, distribution channels and
product development.

Outline:

1. Introduction of marketing
2. Key features of marketing in pharmaceutical industry
3. Overview of Jordanian pharmaceutical market
4. Segmentation, Targeting & Positioning
5. Product life cycle management tactics
6. Environmental scanning and SWOT analysis.
7. Portfolio analysis.
8. Conducting market research
9. Forecasting
10. Setting objectives
11. Formulating strategic alternatives
12. Translating strategy into promotional message
13. Marketing communication strategy
14. Pharmaceutical selling
15. Action plan
16. The control system
17. Assembling a product marketing plan for a new or existing product.

Who Should Attend?

• Prerequisites : A Bachelor degree in pharmacy, medicine, bio-science or any other health – related discipline

• Pharmaceutical Sales and Marketing Professionals
  • Pharmaceutical Sales Trainers
  • Pharmaceutical Sales people
  • Pharmaceutical Brand Managers & Product Managers
  • Pharmaceutical Public Relations (PR) Professionals
  • Pharmaceutical Customer Service Professionals

Accreditation:

Attendees who successfully pass the online exam will receive the official IBDL pharmaceutical sales and marketing ® Professional certificate. After successfully having passed the multiple choice, online exam the candidate can work towards obtaining the prestigious IBDL pharmaceutical sales and marketing ® certificate by International Business Driving License Approved and recognized by Management Development Institute at Missouri State University.