Certified Marketing Manager

This certificate aims to develop the core marketing management skills and competencies. The core competencies include marketing knowledge, planning, control, problem solving and communication

Objective:

After successfully completing this program, you will be able to:

• Offers experiential analysis to understand the challenges of CMOs and Marketing Managers.
• Focuses on marketing management best practices, tools and models to implement an effective marketing and sales management system.
• Emphasizes planning and executing strategic marketing programs.
• Provides insights on how to develop marketing strategies, initiatives and programs to build and sustain a competitive market advantage.
• Provides a practical framework for planning and controlling of marketing communication programs

Outline:

Part 1: Understanding Marketing Management
Chapter 1. Defining Marketing for the 21st Century
Chapter 2. Developing Marketing Strategies and Plans
Part 2: Capturing Marketing Insights
Chapter 3. Gathering Information and Scanning the Environment
Chapter 4. Conducting Marketing Research and Forecasting on Demand
Part 3: Connecting with Customers
Chapter 5. Creating Long-term Loyalty Relationships
Chapter 6. Analyzing Consumer Markets
Chapter 7. Analyzing Business Markets
Chapter 8. Identifying Market Segments and Targets
Part 4: Building Strong Brands
Chapter 9. Creating Brand Equity
Chapter 10. Creating Brand Position
Chapter 11. Competitive Dynamics
Part 5: Shaping the Market
Chapter 12. Setting Product Strategy
Chapter 13. Designing and Managing Services
Chapter 14. Developing Pricing Strategies and Programs

Who Should Attend?

• Sales & Marketing Professionals
  • Business Development Team Members
  • Customer Service Professionals
  • Team Leaders & Supervisors
  • Administrators
  • HR & Training Professionals
  • Accounts Personnel
  • Public Relations Professionals

Accreditation:

The Participant will receive international professional certificate issued by Management Development Institute – Missouri State University when the presence of 80% of the time the program and to participate in practical case studies and pass a qualification exam or the completion of the graduation project to obtain the certificate.